Florida is reeling from the still unfolding effects of Hurricane Irma, which is one of the largest storms to affect the United States ever. Eleven deaths in Florida have been reported so far, but it’s still too early to tell the full scope of the storm’s impact. Some areas were forecast to suffer over ten feet of life threatening storm surge.
The Trump Administration has come under intense scrutiny over the question of whether or not they will respond appropriately to the storm.
Although it remains to be seen whether or not the government’s response to Irma is, in fact, effective, some comments from the president show the country that his heart and mind are most certainly in the wrong place. He is yet again thinking of the human impact of the storm in terms of public image.
After telling reporters that “we are going to Florida very soon,” Trump pivoted into a discussion of “branding” while at the White House this past Sunday.
‘We have great people, and a group that really deserves credit is the United States Coast Guard. What they’ve done — I mean, they’ve gone right into that, and you never know. When you go in there, you don’t know if you’re coming out… If you talk about branding, no brand has improved more than the United States Coast Guard.’
No, Trump, the U.S. Coast Guard hasn’t “improved its brand” in the aftermath of the storm, and nobody is talking about “branding” but you. The Coast Guard’s brand was just fine to begin with, no matter whether or not your entitled eyes can see that.
In his short commentary to the media, Trump also spoke about how some in Florida were spared thanks to the storm pivoting more towards the west, and he also took the time to praise FEMA, which is still at work in Texas to assist in recovery from the disturbingly recent Hurricane Harvey.
In the lead-up to Hurricane Harvey, Trump reportedly talked through the flooding impact by comparing it to water damage at his family’s apartment buildings in New York City.
Watch the president’s comments below.
Pres. Trump says he will visit Florida “soon,” will keep an eye on how Hurricane Irma develops over the next few hours. pic.twitter.com/itaTVJYuDH
— CBS News (@CBSNews) September 10, 2017
Featured Image via Screenshot from the Video