How does one person or a few people make a strong statement against Donald Trump? Eaton Workshop, which is a hotel, has come out with a unique gangbusters approach.
The new structure will open in Washington D.C. in late spring 2018. The owner wants an intellectual playground in direct competition with Donald Trump’s gaudy Trump International Washington D.C. Hotel.
Eaton is the “world’s first politically motivated hotel.” It is designed around “social activism” and “community engagement.”
According to Americaninno, Lo said:
‘Each step in realizing Eaton stems from my goal of cultivating the ultimate Utopian gathering place for global innovators and creatives who seek to change the world. This brand is the manifestation of me “following my bliss,” so others can follow theirs.’
The building will immediately feature a round-the-clock custom-commissioned video art installation of the 2012 and 2016 presidential elections. AJ Schnack designed the vintage-style television screenshots that form the montage.
The point of the montage will be, according to Bloomberg:
‘How did our country get where it is today?’
The Eaton Workshop D.C. hotel will feature fireside chats and rooftop lecture at no cost and open to the public. The owner also intends to live-stream podcasts.
Executive chair and founder of the Hong Kong headquartered Langham Hospitality Group Ltd., Ka Shui Lo’s daughter Katherine Lo has big ideas about hotel luxury and world-class service.
In her opinion, hotels should be “catalysts for good.” Lo believes that “conscious” hotels can counterbalance a world filled with blatant consumerism.
The hotel will have organic mattresses, activist tool kits for the minibar, and poster-making materials for marches.
There will be a library, a radio station, a cinema, a music venue, and a writer’s residency for investigative reporters to stay long-term. Artists can use Eaton’s in-house multimedia studio to create short films and podcasts for their calls to action, Bloomberg noted:
‘The goal isn’t to bring together left and right. (Instead) a diversity of fields and backgrounds as well as gender and ethnicity…We wanted to emphasize that it’s a place for people who are thinking outside the box and want to effect a change in the world.’
Eaton Workshop has followed a different route. It is a hotel based upon “liberal activism” and “civic engagement.” Lo will incorporate her vision into every part of her guests’ experience.
Lo wants a hotel that is like “a non-profit, but better,” and she intends to offer competitive prices with most D.C. hotels and far less expensive than Trump International, according to Bloomberg:
‘We’re hoping that our hotel revenues will propel our creative projects.’
Her father fled the Cultural Revolution in China and went to Montreal, Canada. A high-end mall’s motto “Progress and better living” captured his imagination.
The new hotel will be located immediately north of the National Mall in D.C. and will have 209 rooms. Lo plans a second hotel in Hong Kong in 2018. The company will also start construction for additional hotels in San Francisco and Seattle by 2019.
The developer will commission up-and-coming local artists for the hotel’s art. Additionally, the hotel will work in tandem with local museums and institutions to produce a “street-facing exhibition window.”
Lo will give progressive startups, activists, and artists priority in memberships. Her wellness program will be about “inner-health-focused treatments.”
Featured Image via Getty Images/Chip Somodevilla.