If we can say one thing about Jeb Bush, it’s that he is persistent. He clearly intends to stick this campaign out until the very end. But maybe he should consider throwing in the towel, while he’s still got some money left.
Huffington Post reports that Jeb Bush and his super PAC Right to Rise spent $1200 per vote in New Hampshire. That’s a total of $36.1 million! By comparison, winner Donald Trump spent a mere $40 per vote, for a grand total of $4 million. Even the next highest spender, Chris Christie, spent $852 per vote, nearly two thirds of what Bush doled out.
Bush’s willingness to spend whatever it takes doesn’t seem to be working, as he only ended up with 11 percent of the vote last night in New Hampshire, landing him in fourth place. Admittedly, fourth place is a step up from sixth, which is where he finished in the Iowa caucus last week, but it still will likely not be enough to give Bush a legitimate chance at winning the Republican nomination.
This high spending per vote is not unusual for Bush, though. Just a few weeks ago in Iowa, he spent a whopping $2800 per vote, more than double what he spent in New Hampshire. Then, too, his lavish spending did little to boost his ratings, as he walked away with a pitiful 2.8% of the vote.
Apparently, someone needs to teach Jeb that money can’t buy him votes. While there is no real fear of him running out of money, it might be better directed seeing that his ads don’t seem to be working very well, even when they feature big brother George W.
Despite his fourth place finish, Jeb Bush was still full of bravado — or what passes for bravado in Bush’s dull countenance — this morning in an interview with CBS This Morning. In it, he begins by whining that Donald Trump gets more free press than him. He then dodges a question about whether the money spent was worth it, and makes it clear that his plan is simply to wait this campaign out, saying “I’m a patient person.”
Watch the full interview here, courtesy of CBS This Morning via YouTube.