Target’s CEO Just Delivered Boycotters The Message America Has Been Waiting For (VIDEO)

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In an interview with CNBC, Target CEO Brian Cornell basically told members of the “Boycott Target” movement that all their efforts thus far have been in vain. In spite of the perceived pressure these groups think they’re applying on the mega-chain of retail stores to overturn its inclusive, trans-friendly bathroom policy, Cornell says it will not give in, and it will continue to allow shoppers to use the bathroom of the gender they identify with.

Cornell states:

‘We took a stance, and we’re going to continue to embrace our belief of diversity and inclusion and just how important that is to our company.’

The CEO emphasized that Target has often tried to be ahead of the game on social issues throughout its history. He reminds us, for instance, that decades ago Target was one of the first companies to place African American models in its store ads. This led to a similar amount of backlash from some customers. Target, however, did not cave in then, and it doesn’t appear that it will do so now.

The interview with Cornell can be viewed below:

The conservative American Family Association¬†has gained over 1.2 million signatures pledging to “boycott” Target’s stores if they don’t reverse their policy. The petition cites the so-called “danger” of allowing sexual predators to exploit the inclusive bathroom policies in order to commit crimes, even though there is little, if any, evidence that this is a significant public safety issue.

Target’s policy comes in the wake of a controversial bill in the state house of North Carolina known as “HB2”. This bill, which has faced an enormous amount of opposition from a number of individuals and organizations, intends to prevent anybody from using a public restroom that doesn’t correspond with the gender identity on their birth certificate.

HB2 is the opposite of Target’s policy, which allows transgender individuals to use the restroom of the gender they identify with, which for some may not be the gender they were assigned at birth. It’s simply nothing more than giving every individual a right to live among their peers with the same amount of dignity and respect, whatever the circumstances of their gender identity.

Featured image via Getty.