Donald Trump’s message has been falling flat with Hispanic voters right from the start, so it’s no surprise people in his camp would urge him to reach out to those voters, especially now that polls are showing the presumptive GOP nominee is neck-and-neck with Democratic front-runner Hillary Clinton. Yet the way Trump tried to reach out to Hispanic voters on Friday ought to leave a lot of people scratching their heads.
In a video meant to be aired at the National Hispanic Christian Leadership Conference in California on Friday, Trump made a case for himself, but it was pretty far from convincing. First off, the video is shot on someone’s cell phone. Trump refers to a page of notes as he makes his remarks from his private plane that is clearly in mid-flight at the time. The whole thing smacks of a last-minute affair thrown together while he was on his way to somewhere more important (hint: that might have something to do with his NRA appearance on Friday). What Trump actually has to say doesn’t help matters either:
‘National. Hispanic. Christian. Three great words. We’re going to take care of you. We’re going to work with you. You’re going to be very happy. You’re going to like President Trump.’
Despite the paternalistic tone, you can see Trump struggling to tailor his message, but in the end, it seems he can only recycle it:
‘The world is taking our jobs and we’re going to stop it. We’re going to take care of minority unemployment. It’s a huge problem. It’s really unfair to minorities. And we are going to solve that problem and it’s going to be solved once and for all.’
On education, though, Trump is remarkably vague even for him:
‘We’re going to create good schools. And I mean in some cases, hopefully, great schools. And really safe communities because our communities in many cases are not safe, which is very, very unfair to Hispanics.’
When he gets to taxes, there just might possibly be some stereotype Trump has in mind when he tries to imagine Hispanic voters:
‘We’re gonna do massive tax cuts, especially for the middle class and people that are poor are going to pay nothing.’
Then of course, he can’t help but talking about the wall without actually using the word “wall”:
‘We’re going to stop drugs from pouring into our country. We’re going to strengthen our borders. People are going to come into our country but they’re going to come in legally. We’re going to stop the drugs.’
A Fox News Latino poll released Friday shows that currently 62 percent of registered Hispanic voters would choose Clinton while only 23 percent would support Trump. It’s not surprising that Trump would appeal to these voters but what is surprising is that he would do it in such a haphazard way, essentially recycling his campaign message while tacking on comments about minority and Hispanic voters. This is clearly one demographic Trump’s not going to get very far with.
Featured Image via YouTube screengrab.