The billionaire Donald Trump needs emergency funds amounting to $100,000 by the end of Saturday, so he has sent out his first email trying to raise the money from his Republican supporters. This is the first time he has made such a pressured request, but Hillary Clinton just bombed the media with an eight-state, multimillion dollar ad campaign.
The email from Trump’s people said, according to The Hill:
‘Right now we’re facing an emergency goal of $100,000 to help get our ads on the air. We need your contribution by 11:59 P.M. Tonight.’
‘Crooked Hillary is about to invade your TV with ads attacking Mr. Trump. But we’re preparing to fight back.’
Trump’s campaign’s strategy is to attack Clinton on her email server and for her actions in Benghazi, when she was Secretary of State in President Obama’s administration. The campaign will also hit her on the ongoing FBI probe.
Trump ran his primary campaign on an incredibly tight budget, enhanced by over a billion dollars in free media attention. He said there is “no reason” for his campaign to raise $1 billion for the general election, even though he pledged that amount earlier:
‘There’s no reason to raise that. I just don’t think I need nearly as much money as other people need because I get so much publicity.’
The well-monied GOP donors have not opened their bank vaults yet, but Trump does have a super PAC. Most Republican leaders are concerned that Trump’s admittedly unconventional and haphazard approach will wreck his campaign upon the rocks of his bigger-than-life ego.
Clinton’s powerful fundraising machine makes the Republican presidential candidate look like the political amateur he is. Trump has real difficulty raising funds from traditional Republican avenues. He has said in the past:
‘I’ll fund my own campaign, I’d love to do it.’
Trump has made self-funding the cornerstone of his campaign, but now that the general election is picking up speed, he appears to be more willing to consider donors. However, he said that he will not meet with any donor unless they schedule a rally.
Late last week, he had three Texas rallies, leading pundits to speculate that he has up to three major funders in the state. As the Cleveland convention draws near, Trump seems to be feeling the pressure to generate cash.
Trump is notorious for being tight with his own money; maybe that is why he made the big email call for cash. Maybe he has no intention of self-funding.
Watch this video about Trump’s financial woes:
H/T: The Hill.