With an ever-growing market of nifty products available in the internet age, more consumers are voting with their dollars. In order to comply with an online movement to boycott products associated with President-elect Donald Trump because of his racist and sexist statements, shoe retailer Shoes.com has removed all Ivanka Trump products from its website.
According to Business Insider, the Canadian-based online retailer has bowed to consumer pressure to boycott Trump products, and in particular with the “Grab Your Wallet” campaign launched in response to the unveiling of a video tape of the now-president-elect bragging about being able to grab women “by the pussy” without consequences because of his fame.
One of the prime targets of the boycott has been Ivanka Trump’s line of moderately priced women’s wear, shoes, and accessories.
Ivanka has already seen business struggles with the shoe brand due to a trademark lawsuit by Aquazzura, who filed a suit against the president-elect’s eldest daughter in July for copying their shoe designs.
Shoes.com announced via Twitter that they were removing all of Ivanka Trump’s shoes from their inventory on Saturday, a move that gained a great deal of positive response.
In reply to a tweet directed at the company saying, “We don’t wish any business bad, we just don’t want to support a business that supports any Trump,” the shoe retailer responded with an announcement that they had removed the boycotted items:
‘We understand and your voices have been heard. We have removed the products from our website.’
‘We have reached out to our Canadian counterpart. We will update when we have a response from them.’
‘@SHOEmeCA has also removed the products. We will be updating the website ASAP.’
Women on Twitter responded with many thanks and compliments for the company’s initiative:
OUTSTANDING!!! Thx for standing up to hate & misogyny etc ??????????
— Kelley Whilden (@kellebelle22) November 15, 2016
Thank you for your quick action on this issue. Next time I need shoes I'll get them at https://t.co/jKoUgTbqFJ
— Amy Kotas (@AmyKotas) November 12, 2016
Thank you!! I'll be checking out https://t.co/Kl7AY4mvj0 for some new shoes!!!
— Coffee_clutches (@Coffee_clutches) November 12, 2016
I know where I'll be shoe shopping now! Bravo! ??
— ???????????????? (@susanswim55) November 12, 2016
According to Fast Company, a popular business magazine, the official reason given by Shoes.com for dropping the Ivanka Trump products was that they “were not selling well.”
The boycott movement against Trump gained internet viral status under the hashtag #GrabYourWallet and was initiated by marketing strategist Shannon Counter in October. Coulter’s movement started with targeting Ivanka Trump’s clothing line, and it has since expanded to include other stores carrying Trump products as well as companies supporting Donald Trump’s policies.
According to Cleveland.com, the list of boycotted businesses has grown to 50 at the time of this writing and references a sharable spreadsheet on Google Docs with an updated list of stores carrying Trump products or companies that have shown support for Donald Trump’s presidency. Included is contact information for consumers to formally register their discontent.
Flagging sales could be due to lack of design originality, part of an organized boycott, simply coincidence, or general “Trump fatigue.” Ivanka Trump has also gained the criticism of pundits for leveraging her father’s political career to promote her own brand. According to The Washington Post, Ivanka’s promotional team took advantage of the interview that her father and the Trump family did with Lesley Stahl on 60 Minutes to notify journalists that the bracelet she had been wearing for the show was available for sale through her fine jewelry line.
The Trumps have not passed up any chances to make money out of Donald Sr.’s bid for the White House. The video below from The Washington Post summarizes the many conflicts of interests and opportunities exploited on Donald Trump’s path to the presidency.
Ivanka Trump has adopted her father’s attitude and doesn’t seem to be too concerned about
the #GrabYourWallet boycott. Ivanka told Good Morning America that there wasn’t anything she could do about such a boycott.
‘My advocacy of women, trying to empower them in all aspects of their life, started long before this presidential campaign did. I’ve never politicized that message. People who are seeking to politicize it because they disagree with the politics of my father — there’s nothing I can do to change that.’
Apparently, Ivanka Trump’s idea of “empowering women” is to sell them knock-off designer shoes.
Featured image via Getty Images