Remember that time the white privilege of Trump’s supporters caused one to belligerently berate a young barista with brown skin in a Miami Starbucks because he felt she was taking too long with his order? The barista’s supposed poor time management apparently stemmed from her being racist and discriminating against the customer because he was a Trump supporter (although she had no way of knowing this information until her began yelling it).
Once again busted being racist, the wisdom of Trump supporters inspired them to protest Starbucks by spending money there. Not only was this backwards protest a reminder that many of Trump’s fans don’t know how to hit those they’re protesting where it hurts most, it also set the tone for the Seattle based company to have a personal dog in the fight against Trump.
Standing in solidarity with the refugees and immigrants impacted by Trump’s “Muslim Ban,” Starbucks yelled a loud “screw you” at Donald Trump with this announcement:
— ABC News (@ABC) January 30, 2017
ABC News reports:
‘Howard Schultz, the coffee retailer’s chairman and CEO, said in a letter to employees Sunday that the hiring would apply to stores worldwide and the effort would start in the United States where the focus would be on hiring immigrants “who have served with U.S. troops as interpreters and support personnel.”‘
While brown people of all varieties have been under attack in America for centuries, Schultz acknowledged that the recent Muslim ban has caused heightened levels of alarm and fear. He vowed to be more intentional about the level of support his employees are provided. Per ABC News:
‘Schultz added that Starbucks would aim to communicate with workers more frequently, saying Sunday, “I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack.”‘
As millions of Americans search for answers and work to organize around ways to resist Trump, Starbucks and other companies remind us that the way money is spent remains the best way to send strong messages.
As some of the world’s most powerful and fiscally solid companies show their support of the mounting movement against Trump, the message for the common citizen looking for ways to protest Trump may be to figure out how to resist Trump via economic means. One way to do this is to support the companies bold enough to openly dissent against Donald Trump. Simply put: If you’ve never supported Starbucks, now is the time to do so.
The video that initiated the “Trump cup” movement that helped make Starbucks money, is below:
Featured Image via Getty/Bloomberg/Contributor