Do you have a daughter? Are you close to a little girl/young lady who believes she can do anything she wants in life? Are you a woman who knows the pain of having to work harder, be tougher, think smarter, etc., only to still sometimes be left feeling inadequate, not earn the same pay and/or be trapped by the glass ceiling/golden parachute.
If you answered “yes” to any of these questions, Audi’s Super Bowl LI commercial will speak to you.
With sincere and passionate narration over bold string music, the words are real, thoughtful and hit home for a lot of people. As a father watches his daughter fight against all boys in what appears to be a soapbox derby, he thinks aloud about the question, “What do I tell my daughter?”
‘What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her skills, her intelligence, she will automatically be valued as less than every man she every meets?’
The young girl wins the soapbox derby and the crowd goes wild. As the father and his daughter walk to his Audi, the screen goes black and reads:
‘Progress is for everyone.’
The German automaker didn’t stop with the commercial. Shortly after the ad aired, the company posted the following tweet, which also has the commercial embedded:
— Audi (@Audi) February 6, 2017
Some will lead people to believe that pay inequality stemming from gender is no longer an issue. However, The Washington Post reminds:
‘Women earn only 79 percent of men’s average hourly wages. Who could favor that? Actually, the comparison is bogus. A more accurate ratio, after adjusting for differences in gender employment patterns, is closer to 92 percent.’
Women, Muslims, the poor, people with brown skin, and immigrants across cultures have all caught extra hell in America since Donald Trump’s campaign normalized bigoted behavior for the current generation. While it seems the only thing Donald Trump has done right is bring people together to fight against his oppressive ways, the silver lining appears to be allies emerging from the most unusual places.
Featured Image via Screengrab/Youtube