Donald Trump is going to have to figure out a new way to hurt CNN. According to the network’s president, Jeff Zucker, the president’s insults and cries of fake news have been having the opposite of their intended effect.
According to a report from POLITICO, Zucker told the press that Trump’s attacks have actually improved morale for CNN’s reporters and employees.
‘They wear those insults as a badge of honor, because it means they are doing their jobs. I would say that morale is incredibly high … They are not being intimidated, they are not backing down, they know they have my full support and it is a very exciting time, frankly, to be a journalist at CNN.’
Zucker added that the biggest issue right now is that “the pace has been nonstop.”
‘If there is any issue, it is because they are exhausted. The pace has been nonstop, and it has not let up.’
Zucker went on to cite a study that was conducted during the month of January to understand the effect Trump’s attacks have had on CNN’s credibility, and he was pleased to say that “there has been no diminution whatsoever.”
‘There has been no diminution whatsoever. The CNN brand is as strong as it has ever been. Incredibly trusted. And we have seen no impact whatsoever in all those attacks on the CNN brand.’
The New York Daily News broke down the results of the study Zucker discussed, and it seems that the president’s petty remarks have only contributed to the American people’s distrust of him.
The results of the study show that CNN is currently the only cable news network to be trusted by the majority of Americans (52 percent), and those polled trust CNN far more than they trust Donald Trump (35 percent) and the country’s Congressmen (30 percent.)
Zucker’s comments on CNN’s prosperity came at the same time that a heated exchange took place between President Trump and CNN White House correspondent Jim Acosta.
Acosta asked Trump about the claim he made that, while the information being leaked about his staff’s ties to Russia is real, the stories are fake. When Acosta pointed out to the president that “it seems that there’s a disconnect there,” Trump launched into a long-winded complaint about “the tone” that the media — particularly CNN — uses when covering him.
Trump explained that “the tone is such hatred,” then added:
‘But the tone, Jim. If you look — the hatred. I mean, sometimes somebody gets — well, you look at your show that goes on at 10:00 in the evening. You just take a look at that show. That is a constant hit. The panel is almost always exclusive anti-Trump. The good news is he doesn’t have good ratings, but the panel is almost exclusive anti-Trump. And the hatred and venom coming from his mouth. The hatred coming from other people on your network.’
When Acosta tried to follow up with Trump after his attack on the network and what he considers to be their hateful tone, Trump responded by saying that he was changing his description of CNN from “fake news” to “very fake news.”
President Trump may consider CNN to be “very fake news,” but, based on the results of the study Zucker discussed, the American people have a very different opinion.
Featured image via Mike Coppola/Getty Images for Turner.