Nike recently caused quite a stir after they started airing a new commercial starring Colin Kaepernick. A lot of false patriots hit the roof and started burning their Nike gear in protest. Apparently, though, Nike has more supporters than detractors. That support was evident tonight at the Emmy Awards after Black-ish star Jenifer Lewis showed up for the awards show in a custom bedazzled Nike sweatshirt in support of the company’s decision to feature former NFL quarterback Colin Kaepernick in their “Just Do It” ad campaign.
According to Complex Pop Culture Lewis said on the red carpet
‘I am wearing Nike to applaud them for supporting Colin Kaepernick and his protest against racial injustice.’
"I am wearing Nike to applaud them for supporting Colin Kaepernick and his protest against racial injustice"
— Complex Pop Culture (@ComplexPop) September 17, 2018
Black-ish is a pretty popular show, so it received five nominations for tonight’s Emmy’s, including outstanding comedy series. It’s nice to see stars supporting other stars in their quest for racial justice. Colin Kaepernick, the former quarterback for the San Francisco 49ers, started the movement of NFL players kneeling during the national anthem to protest racial inequality and police brutality.
His movement also created a second movement of false patriots, led by Donald Trump, who protest players standing up for injustice. Trump and his minions have equated players kneeling for justice to people disrespecting the flag and our troops…which is the furthest thing from the truth.
Although Nike has been harshly criticized by conservatives, a few companies and some colleges for using Kaepernick in their newest ad campaign, it sure hasn’t hurt Nike’s bottom line considering their shares hit record highs last week. Thank goodness people like Lewis are in support of both Kaepernick and Nike. With support like that maybe we will actually see some semblance of racial equality in our lifetimes.
Featured Image Screenshot via YouTube