Former New York City Mayor Mike Bloomberg’s debut Democratic presidential primary debate appearance this past week didn’t exactly go smoothly, but he’s keeping his eye on the prize with a new slew of billboards going up in the Las Vegas and Phoenix areas, which are the president’s latest rally stops. The billboards feature trolling messages about the president’s personal habits — like cheating at golf and eating burnt steak — and considering Trump’s past freakouts about the former NYC mayor’s campaign, these billboards seem likely to unnerve him yet again if he hears of or sees them. Trump is ego-obsessed, after all.
Besides the messages about golf and steak, the billboards also feature messages like:
‘Donald Trump lost the popular vote’
‘Donald Trump went broke running a casino’
That popular vote one in particular could send the president up the wall. He’s touted his electoral college victory ad nauseum in the time since it actually happened, which always obscures the fact that millions more Americans voted for Hillary Clinton than him — which he doesn’t seem to enjoy, to put it mildly. But the reality is that he’s in office with actually dismally low levels of support from the actual general population.
CBS reports that the billboards are slated for “high visibility areas near a Trump hotel property on the Vegas Strip, and also along potential motorcade routes where the president may see them as he drives by.” He’s been ticked by these kinds of public protests before; when a blimp depicting him as a petulant baby went up in London, he complained that it made him feel unwelcome — which was the point.
In this case, Bloomberg campaign spokeswoman Galia Slayen commented:
‘Americans deserve to know that Donald Trump cheats at golf and went broke running a casino.’
Will Americans care? Time will tell. Bloomberg is staking his campaign on hoped-for good performances in states voting on “Super Tuesday,” when states across the U.S. vote at once. In the meantime, his campaign has already been reaching out to figures who might be called on as so-called superdelegates in case no one secures an initial majority of nominating convention delegates.