Spreading dangerous and delusional lies about the 2020 presidential election apparently isn’t profitable, at least in the case of MyPillow CEO Mike Lindell. The CEO, who is a longtime ally of ex-President Donald Trump, helped lead the charge of pushing the lie that the 2020 presidential election was rigged for Joe Biden — and now, Dominion Voting Systems, who Lindell and others claimed was partly responsible for the imaginary rigging, has filed a $1.3 billion defamation lawsuit against him. Lindell told Business Insider that he expects to lose some $65 million in pillow revenue in the wake of retailer breaks with his company over the election fraud nonsense.
In their defamation lawsuit, Dominion alleged that Lindell essentially made money off the election lies via tying his company to efforts to promote the conspiracy theory. Lindell, however, denies this allegation. He told Insider as follows, discussing companies that have dropped his brand:
‘I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK? There’s your story. Print it right. Don’t try and twist this… Those stores combined did $65 million in business last year, and now I won’t have them this year, or any year. They’re done… When I’m boycotted, people tend to buy more pillows — at least in the short term. I always get a little lift for a couple of days when they attack the company. But now this time is different.’
Lindell is sticking to the conspiracy theories about the 2020 presidential election that initially got him into this mess. No court anywhere in the country ever even partially accepted the idea that systematic fraud was responsible for Biden’s victory, but Lindell is pushing ahead. He told Insider that he was “happy” about the Dominion defamation lawsuit because, he claimed, it would provide him a chance to finally prove his deranged idea that the company helped rig the 2020 presidential election for Joe Biden.
He added as follows, discussing the Dominion lawsuit:
‘I’m not a stupid person. I have a huge company that I built from scratch. I’m an ex-addict, and I’m not going to back down from some big billion-dollar company that’s trying to steal our country. All I want is this election now. I don’t care how much money it costs me.’
Dominion is not “trying to steal our country.” The idea that a voting machine company is “trying to steal” the country is just laughably ridiculous — but he wasn’t done. He added as follows, discussing his supposed case proving that the election was rigged:
‘This is going to go to the Supreme Court. And when it does, it’ll be a 9-0 vote that our country was attacked. And then all the media outlets will finally come and go, wow: “Mike, you know what? You were right all along.”‘
That’s just not going to happen.