Trump Media Company Fails To Launch On Time As Brand Fizzles


TRUTH Social is not off to a great start. Former President Donald Trump announced that he would be launching a social media website by that name after getting booted from mainstream social media sites earlier in the year, but although the company behind the operation initially claimed that a by-invitation, beta version of Trump’s site would be up and running by November of this year, November has now come and gone without any sign of the platform. As summarized by CNBC, there “have been no official announcements of a beta launch, nor have there been any sightings or images of an operational platform online.”

A so-called beta launch of a site refers to rolling out an early version meant to kickstart the user experience while those behind the platform continue working through the site’s functions. CNBC notes that although it’s “not unusual for tech companies to miss their own deadlines for product releases,” the “November launch date that Trump Media & Technology Group set for “Truth Social” was the first clear test of whether the company could deliver on its promises to investors who bought stock” in Digital World Acquisition Corp. (DWAC), a firm that announced it planned to merge with Trump Media & Technology Group — and whose shares temporarily ballooned in price. More recently, the values of DWAC shares have sunk — although shares hit $175 apiece around the merger announcement, that value stood at about $44 on Wednesday.

On Thursday, the website for TRUTH Social asked visitors to sign up for the “waiting list,” with no sign of when that so-called waiting list might turn into something more active. Meanwhile, Trump ally Mike Lindell struggled with the earlier launch of his own alternative social media site, Frank, which eventually (after very visible struggles to make the site even function at all) turned out to basically be another platform for Lindell to post content, without much in terms of opportunities for users to interact with that content — in other words, what’s usually found on an actual social media site. In Trump’s case, there’s no apparent public indication of who’s even responsible for constructing the site, which calls into question the competency with which those behind it are handling the operation. Check out more here.