Mike Lindell, who is behind the prominent bedding brand MyPillow, has recently been conducting an extensive auction of various items from his company, and as of Sunday afternoon in Eastern time, there were still nearly 150 items that were listed with only $5 bids.
At that juncture, the auction remained set to run for at least a couple more days. The actual items that Lindell and MyPillow are selling are extremely wide-ranging, from art pieces to collections of office contents and industrial equipment. Several trucks and vans were also listed. The items lingering with $5 bids as of Tuesday afternoon included conveyor belts and pillow rollers, the latter of which are a line of industrial gear. Chairs and conference/office tables were also among the auction offerings that had yet to attract offers beyond a mere $5 a lot. There were also multiple listings offering lots identified as “contents of office” that, per images, included chairs and tables.
Multiple such listings remained in the $5 category on Sunday. Previously, a local news outlet in the Minneapolis area called WCCO helped circulate an explanation from Lindell crediting some of the sales to an ongoing transition into increased selling directly to consumers.
Still, many observers have used the opportunity of this clearly wide-reaching auction to question the long-term business viability of MyPillow, which has suffered from negative public image impacts amid Lindell’s prominent and public commitment to conspiracy theories about the last presidential election. And the hits don’t even end there, considering a Lindell business entity was directed amid arbitration to produce $5 million for a third-party expert who responded to a challenge to prove the falsity of certain fraud-related claims in exchange for cash.
Lindell and his main company have been named in defamation challenges brought in court by the election technology firms Smartmatic and Dominion Voting Systems, both of which somehow became prominent fixtures in pro-Trump conspiracy theories about the 2020 race. Though Dominion settled with Fox News, which was another target, their case against Lindell remained active.
