New metrics made available by the analytics company SimilarWeb and reported earlier by CNN, which obtained the numbers first, suggest an absolutely minuscule active user base at Truth Social, former President Donald Trump’s social media site.
The platform is the work of the Trump Media & Technology Group (TMTG), which recently went public in stock trading to waves of price upheaval.
Per the SimilarWeb numbers, the April average of daily active users in the United States across Apple and Android apps was about 113,000 for Truth Social… which, if it wasn’t clear already, is absolutely miles below the usage rates for mainstream social media platforms like X, formerly known as Twitter, which Truth Social somewhat mirrors in terms of the visuals of the user experience.
Truth Social is also accessible via internet browsers (vs. an app), and in April of this year, SimilarWeb said that the usage rates there were also struggling, with last month’s average of unique visitors per day down 12 percent compared to last year. Those numbers are again U.S.-specific, and they apparently cover almost the entirety of last month.
It’s all another suggestion that the large estimates of value associated with the price level at which Trump’s company has traded might be rather hollow, which — if true — would then suggest a possibility of implosion.
But there’s already been discussion about investment in Trump’s company as more of a social or political venture than a financial one, with that kind of financial support for the Trump-tied venture already popular among his political supporters. “We’ve never seen anything like it,” said CNBC financial analyst and expert Andrew Ross Sorkin, referring to the Trump company’s situation and possibilities around its future. “And of course, it raises all sorts of questions, including national security questions about who, in fact, is investing in this stock and again, how that money effectively could — potentially — in the future get to [Trump], if it does at all.”
